The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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This season was a “restart” for the global fashion industry, says Imran Amed, BoF’s founder and editor-in-chief. The Autumn/Winter 2023 collections felt like the first return to normal after the pandemic — especially as Chinese fashion professionals were finally able to return to runway shows following extended Covid-related lockdowns that limited their international travel.
A number of fashion’s biggest brands used their shows as a way to start a new path. Burberry rolled out its first collection under its new creative director Daniel Lee, while Gucci unveiled its first collection since the departure of Alessandro Michele. At Balenciaga, Demna returned to a more subdued approach after the brand fell under intense criticism at the end of last year after it was accused of sexualising children in an ad campaign.
But overall, fashion was still fixated on navigating all the uncertainty that prevails in the world, economic and otherwise. “If there’s one thing we learned over the last few years — it’s that anything can happen,” says Amed. “Everyone was preparing for the unknown, the uncertain.”
In his first collection since the brand came under fire for its controversial advertisements, Demna — known for his ironic stunts — focused on the clothes, a nod to the label’s founder Cristóbal Balenciaga.
Hollywood has always been close to the designer’s heart, so it was pure kismet that Donatella showed her latest collection in Los Angeles three days before the Oscars.
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.
Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren’t what they seem, writes Tim Blanks.