The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Armani Privé, the Italian designer’s haute couture line, will present its next collection on September 2 at the Venetian Arsenal before hosting a party to “celebrate cinema and to pay tribute to the city that most symbolises it” the brand said in a statement.
The event on the margins of the Venice Film Festival is the latest of the brand’s “one night only” series, its name for one-off extravaganzas hosted in key global cities and attended by A-list stars. Past events in London, Beijing, Dubai and Paris have seen the likes of Beyoncé, Mary J. Blige, Chris Martin and Mark Ronson perform.
Giorgio Armani first attended the Venice Film Festival in 1990 for the premiere of Martin Scorsese’s documentary Made in Milan, which was about the fashion designer. Armani Beauty is a long-time a sponsor of the event.
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The Cannes film festival is no stranger to high fashion. Entrance-making gowns and jewels are almost mandatory, particularly after the luxury jeweller Chopard redesigned the festival’s highest prize, the Palme d’Or, in 1998.