The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF, though estimated revenues remain 20 percent below pre-pandemic levels.

Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.

The Cannes film festival is no stranger to high fashion. Entrance-making gowns and jewels are almost mandatory, particularly after the luxury jeweller Chopard redesigned the festival’s highest prize, the Palme d’Or, in 1998.

The privately-held fashion and beauty giant’s sales rose 17 percent to $17 billion in 2022. Private salons for top-spending clients, emerging technologies and a new London headquarters are on new CEO Leena Nair’s agenda.