Senior PR Executive, Calvin Klein Asia Pacific

Employer: Calvin Klein
Location: Hong Kong, Hong Kong
Closing date: 1 Jul 2023

Function: Marketing
Level: Senior Manager
Hours: Full Time

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Job Details
Company

Job Details

PR Planning & Management

Work closely with CKI and Regional Marketing teams to gather product information and key messaging to develop product/seasonal press write-ups.
Manage all regional media and product shooting requests
Manage Tribe system input and reporting
Manage regional press & influencer lists

Samples Management

Manage seasonal samples, including the ordering, delivery, and rotation schedule within all APAC markets.
Coordinate on-time delivery of samples from CKI and the tracking and distribution of samples for all markets
Packing and unpacking samples
Samples maintenance and care

Reporting

Submit monthly PR clippings reports to CKI
Submit special reports: press events, store openings and campaigns
Coordinate with markets on the correct formatting, coding and usage of different reports
Coordinate social media tracking and management

Celebrity / VIP Dressing

Identify celebrity/ VIP dressing opportunities.
Facilitate sample loans and returns
Follow-up on post-dressing PR coverage

Administration

Manage monthly PR expenses (i.e. courier fee, agency invoices etc.)
Event support (PR assistance & sample support)

QUALIFICATIONS & EXPERIENCE:

University graduate in Communications, Marketing, Fashion or Business-related studies
Minimum 3 years' experience in PR, ideally gained from the fashion industry
Strong interpersonal, communication and presentation skills
A solid team player with strong multitasking ability
High proficiency in both spoken and written English and Chinese.
Well organized and self-driven

Company

For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

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