Communication Manager

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General Purpose

Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned

Support Senior Manager of Brand Marketing to drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives

Pursue Market/Client Understanding and fully utilize data for everything we do.

Key Accountabilities

To lead, or support Senior Manager to lead, for planning, delivery, effectiveness tracking and further improvement of Tiffany Japan's marketing activities in the following areas

Client-centric Marketing Strategy & Plan

• Lead, or support Sr.Manager to, lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
• Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan's business and its various aspects (competition, target clients, products, communication, etc.)
• Translate consumer and data insights into brand action plans that can generate a positive impact on business results
• Support Sr.Manager to develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
• Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
• Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners

• Media Planning, Execution & Effectiveness Evaluation
• Support Sr.Manager to develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
• Lead or support Sr.Manager to lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities
• Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
• Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs - Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
• Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
• Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
• Work closely with media and agencies to maximize opportunities and results.
• Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand's activation planning and drive innovation and performance.
• Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
• Create, manage, and grow partnerships with external media, tech, and media analytics partners
• Implement "test & learn" programs for digital channels including testing roadmap, test set-up, and results interpretation
• Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships

Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management

• Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
• Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany's global standards
• Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.

Team Capacity Development/Support

• Exercise positive leadership, while being a highly motivated hands-on player at the same time
• Infuse client-centric marketing focus into the team and across the company
• Develop junior talent within the team through day-to-day coaching
• Provide support to other team members when in need

Cross-functional Synergy Leadership

• Act as leader for cross-functional initiatives representing Brand Marketing team
• Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
• Voluntarily facilitate internal work streams in partnership with other departments and teams
• Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores

Required Qualifications/Primary Job Requirements:

• Holistic marketing experience at a brand end, incl. media planning, magazine (ads and tie-ins), BTL activities (events, pop-up store, etc), etc, at least for 2 years
• Could possess an agency side background or business owner (client side) background
• Rich experience in marketing planning, execution management and follow-up evaluation. Experience should include well-balanced, broad scope of marketing (i.e. strategy, communication & promotion, research, etc.), and should NOT be limited to just one or two aspects (such as just advertising, promotion or PR). Idea proposal or portfolio of work example(s) from previous work will be a plus
• Passion for innovation & creative technology; desire to lead a brand through digital transformation to drive brand desirability

• Experience of working in international business environment(s)
• Business level English both in writing and speaking, native in Japanese
• Project management skills
• People management experience (a plus for Assistant Manager)
• Market research experiences plus

• Solid strategic thinking, integrating both qualitative/beauty perspective and quantitative perspective
• Professionally and personally mature person, with high interpersonal communication skills
• Goes beyond given role/anticipated path to achieve bigger results
• A collaborative team player, while being a reliable project owner
• Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
• Continuously look for opportunities to drive effectiveness and efficiency
• E xperience with or expertise in luxury media and the poise and manner to represent Tiffany & Co. both internally and externally
• Attention to details
• General PC skills (Word, Excel, PowerPoint) are required