The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Tracee Ellis Ross is best known for her roles in Girlfriends and Black-ish, but she is also the founder and CEO of Pattern which she launched in 2019 after more than a decade of development to address the gap in the market for products designed specifically for curly, coily, textured hair.
The Golden Globe-winning, Emmy-nominated Ross joins BoF’s Imran Amed on The BoF Podcast to talk about managing the little voice in her head, killing perfectionism and cultivating self-love and acceptance.
Finding purpose and unlocking potential starts by interrogating what you love, then finding ways to merge who you are with “what makes your heart sing,” said Ross.
The brand, which harnessed the power of its bestselling Cookie bag and tastemaker customer base to become one of New York’s most promising emerging brands, wants to grow buzz at home and abroad.
Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.
The designer explains how New York’s ballroom scene, growing up in a Dominican community and fans such as Dua Lipa helped him build a luxury brand accessible to everyone.
Rains founders Philip Lotko and Daniel Brix successfully turned rainwear into a €71 million business. Now, they have ambitions to take their 10-year-old label to the next level and spur sales to surpass the €200 million mark over the next four years.