The Business of Fashion

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BoF LIVE | The New Metrics to Measure Social Media Success

Join us on Wednesday, May 24 at 16:00 BST / 11:00 EDT for #BoFLIVE, as Dash Hudson’s chief marketing officer, Kate Kenner Archibald, joins BoF’s associate director of content strategy, Alice Gividen to unpack how ROI in social media is evolving, the channels that fashion and beauty businesses should prioritise, and which practices and metrics enable brands to measure success most successfully.

BoF Team

18 May 2023

24th May at 16:00 BST / 11:00 EDT

Featuring Kate Kenner Archibald, chief marketing officer, Dash Hudson, in conversation with associate director, content strategy, Alice Gividen.

This #BoFLIVE is brought to you in partnership with Dash Hudson.

To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

- Get Zoom for your Apple device here

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