The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The eyewear maker on Tuesday reported a 10 percent increase in revenue to $147 million in the final quarter of 2022, coming in above company and analysts’ estimates.
Warby Parker also narrowed its net losses during the quarter to $20 million from $46 million a year earlier, as it reduced its marketing spend by 41 percent in the face of still-high costs to acquire customers online. The brand’s customer acquisition costs dropped by around 36 percent year-over-year in the second half of 2022.
The company said its store expansion has been driving new customer growth. Warby Parker opened 10 stores in the final quarter of the year, bringing its total brick-and-mortar count to 200.
Warby Parker reported a more than $60 million reduction in losses in the third quarter of 2022 and saw its stock soar more than 20 percent. The company’s share price rose around 1 percent following its fourth quarter earnings release.
Learn more:
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
Allbirds, Warby Parker, The RealReal and others have plenty to prove when they report earnings this week. That, plus what else to watch for.
Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.