The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Berlin-based communications agency founded by Mumi Haiati, whose clients include Supreme, Rimowa, Gucci and Nike, has tapped former JW Anderson chief executive Simon Whitehouse as CEO. He began in the role on Feb. 6. Whitehouse has also served as the CEO of sustainability consultancy Eco-Age and Art Partner. In addition, Reference Studios opened a Milan branch on Feb. 1.
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LVMH Backs Marquis, a New Communications Agency in Paris
Youssef Marquis, a longtime PR executive and celebrity wrangler for the group’s Givenchy and Louis Vuitton brands, is launching a namesake consultancy with support from the French group.
Target, Maybelline and others have been caught in an anti-trans backlash. How they respond could shape perception around their brands. That, plus what else to watch for in the coming week.
Expanding overseas is one of several ways the New York-based brand is looking to keep up momentum, three years after its ‘nap dress’ went viral.
BoF Careers provides essential sector insights for fashion PR & communications professionals this month, to help you decode fashion’s creative landscape.
As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they’re on the road.